How much money do you really need?

14:21
How much money do you really need? -

One reason for the failure of many small businesses is that they are undercapitalized. Here are help determine how much money you start actually need and run your business some tips.

plan, plan, plan.

plan every aspect of your business as much detail as possible.

to evaluate your target market.

Analyze your target audience, their needs, how your product or service to meet the customer's wishes, your unique selling proposition, and how to achieve them. Determine the market size and what share can capture realistic.

Identify all business costs.

Go through each section of your business plan and identify all costs. Ask specific quotes from those suppliers or the use of industry benchmarks. Talk with experts from industry, associations, suppliers, or complementary businesses for input.

Assess your pricing strategy.

Ensure that your proposed price your costs to cover (fixed and variable) and a reasonable margin. Your prices must be competitive, but you do not just compete on price, because this strategy is not sustainable. It is much easier to lower your rates, than to increase it.

double your expenses and your revenue forecasts cut in half.

Most potential entrepreneurs tend to be too optimistic about their sales forecasts, and tend to underestimate the actual costs of their business output. Customize your numbers accordingly to provide a "worst-case scenario", to ensure that sufficient financial means to survive.

Do not undercapitalize your business.

One reason so many new businesses fail is that they do not start with sufficient working capital. Do you have enough personal savings or use term loans to finance their large capital cost, and use a line of credit asset and day-to-day operating costs to cover. Save your credit card for emergency expenses only.

not borrow more than you need.

Find and rely as much as possible on your own sources of funding. Build your savings in advance, ask family and friends for help (money or "in-kind" assistance) to find or investors or private assets for sale partners.

Do not jump into the deep end.

Do you really need to start your business in a "big" way, or you can go back to a more realistic starting point, and build gradually your business? Do not try to be everything to everyone.

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