If there is a topic that I love to talk about it, it would be the fashion and beauty industry. And if I do it on "company time", the better. How do I make this a legitimate part of my work-day you ask? Now, our customers have a lot to do with it.
provision of start-up information, business registration advice and support over the years many customers from all walks of life and in all areas of industry has given me a sort of sixth sense capable on their to raise concerns and questions, even before they can articulate it.
of all industry types, which we support, I would that fashion and beauty have to say sector prices high here at Small Business BC. Needless to say, over the years it gradually became clear, my colleagues, these types of customers / fashion school groups my way to the hopper when advisories booking.
Understanding the Fashion
I usually, they can first spot. Very well dressed, nailed certain personal style, a touch of sartorial confidence and a large handbag (or when the male persuasion, clothing and toiletries). A common ground is all it takes to start a conversation. Your reason for Small Business BC is, is the "business-y part" to understand their dreams. As soon as I sit down with a client and get a bit more about the kind of business to know that they want to start, it comes out that, even though they know their business idea, they were at the prospect of intimidated by anything having to register, to fight to write a business plan, or keeping it all discouraging for most of us, if we just look for a bit of it! "I'm more of a creative type, I do not really understand the business part of ..." is a common refrain.
Demystifying the business requirements
The right-honored checklists and legal structure information, I put together a practical folder the basics and start from scratch. It is amazing what you can cover and demystify for a customer in just half an hour.
We have such a wide variety of business seminars and customized advisories that I explain to customers that may come as worrying and knowledge gaps, popping them in ever for an additional training and support, not obvious to mention additional benefits of networking and professional contacts, they can make.
A personal note I advise've added my own passion for the industry. You can look at pie charts and graphs and market research reports throughout the day, but from time to time, you need to look out of the confines of traditional business reading and research and around you to contact. How can I explain the right magazines and related industry magazines be your market research for trends, colors, ideas, target markets as see-through as easy, they begin to breathe a little easier. Market research does not have to all databases and pie charts, you look at more publications industry association resources, blog posts and other social media feeds, it is easy to get excited and to provide a client with ideas, they have not even thought of.
Quick Education: Lifetime Skills
one of the finest and most heartfelt compliments I ever was obtained from a young fashion student who came to our center last month. She said that she learned more from me in 15 minutes, as she had so far during their fashion merchandising program.
The fashion industry is like any other business ... .You have your (designer) trousers put on one leg at a time. And we can more than just one leg give stand here at Small Business BC.
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