When it comes to decision determining a name for my maternity boutique that sells high-end organic clothing and accessories for the urban mother-to-be, I hashed out a number of common names that came to mind: the Bio-Bump, Whole Wheat Bun-in-the-oven, Babes in Momland, The Urban Organic Mama, Phat Mat ... you name it, I wrote it down.
I wondered how I could combine my specialty niche market with more creativity and sense to make it distinctive. Then one day, I thought of my own mother and my first experience of motherhood. The name Nima'ma came to me as if it had been there all along. The words ni Mama were taken from my own mother Woodland Cree dialect that "my mother" simply meant. It referred to the central experience of a mother and reverence for Mother Earth to be and everything organic.
It was nice. It was unique. It was mine! And with the approval of close friends and family, I moved the apostrophe, added a registered legal element to it, and voila! Ni'Mama Maternity Inc. was born.
However, if I had taken the time to explore more about the universal meaning of this word, I would have found out that it was with a derogatory Chinese slang "Its importance Mama!" Fortunately, a smile to me many of my Chinese customers jokingly mentioned it in my store.
so while playing the name game to examine the impact that the public's perception.
The correct name is:
• describe what your company does
understand the image that you want your target market • Project and reflect
• Connect with your customers so the development of a brand that they recognize and trust
the wrong name can:
• mislead or confuse your customer
• potential Business chase
• insult your customers (please refrain from obscene or vulgar terms to use)
additional rules of the name game
rule # 1 - KISS (Keep It Simple Stupid)
Keep your company name short makes it much easier for customers to remember. For example, instead of your local lottery Maxi call, called MAX Lotto is a shortened format that can still designate a customer maximum profit potential.
If it worked for billionaire Sara Blakely from SPANX legendary supportive underwear, then hey, it can work for you too! Now have Apple can work wonders for Steve Jobs' billion-dollar business, but it has done the same for Gwyneth Paltrow born first child? I suppose that from the jury to the latter until later in life 
Rule # 2 - U.S.P. (Unique Selling Proposition)
to define in advertising your product name USP through your business, means that you define
your company to present to the public the difference. So consider a name, which must have a distinctive and descriptive element to it by creating two words together a new word. -Kunstworte Are memorable and can be easily protected by law because of their unique quality.
think of words that describe what makes your business unique. That is, how is your biz better than the competition
Whatever you do, take no name, there, even though the company may be in a completely different market to you already ?; and not to use an already provided brand name. Check online or at Small Business BC, to ensure that the rights will have on your company name
Rule # 3 -. C.E.O. (Chef owner Ego)
Each entrepreneur dies CEO for her name to the list of the world to prove that they take control of a growing business! But does naming your company with your own name prospective say what your company does?
If I retail store TEENA would have called my motherhood, customers would have thought Teena what? Who is Teena? Who cares! To view, select a name that will help people to understand what your company sells.
If you have played game all corners of the Name, by questioning detail and describe your business elements, then the company is waiting game. Go ahead and prosper!
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