vision. Focus. Results. This has always been my mantra in business. For small business, this mantra is even more critical.
As an entrepreneur, you probably at 3:00 am awake screw with a new and brilliant killer idea. Solutions to problems and new ideas to me flood in the middle of the night, while standing in the shower, when I. On the grass mowing It's crazy!
Here's the thing though is chasing an ever-changing game plan is the surest recipe for business disaster and financial ruin. I call it; , "Chasing shiny objects" A friend of mine simply says; "Squirrel!" If I followed every new and brilliant killer idea that I come up with, I would change my business every day!
As an entrepreneur, manager or leader, you must have a clear and compelling picture of where you are going. If you do not, no one will know in which direction you are heading in - be confused employees and customers to be. This is vision and when it is clear, both employees and customers know who you are and what you do. It says unmistakably everyone what looks good.
Next, and this is the hardest part, focus. We are surrounded by chaos, confusion and complexity. Everyone is full of advice. The noise is overwhelming! Then we start with the second self. Indecision sets in. Begin to think that you are wrong and maybe you should change the plan. Squirrel!
If you have a clear and compelling vision, you stay the course. Run on a short and simple list of the most important strategies to move closer to your vision. Be relentless in your pursuit of your plan to execute. Everything else is a shiny object that chews your time and energy.
know exactly what you are doing, which is better than any other competitor. Focus intensely on it. Your customers will reward you with their loyalty.
Finally ... results. There will be times when you do not see the fruits of your labor. Stay the course the vision and focus. If you and your team are aligned and "rowing in the same direction", the results will come. We live in crazy times, where competition come from all corners of the world with us. Customers are looking for products and services that they can trust because of this madness. If you are focused, a magical emotional attachment will start with the customer to make because of the consistency that you provide.
vision. Focus. Results.
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