You really have a business plan for a product?

You really have a business plan for a product? -

does not mean

Lean thinking without planning.

There is a power to think of in order to succeed, start a business in the 21st century, you should practice lean thinking. Part of this theory is that you should not carry out extensive market research or to write a business plan.

I agree that you need to be flexible to be constantly meet changing market needs. However, that does not justify, however, according to the strategy "no plan have"

Whether you take the time to formally your plan to write down or not, you still need to know :.

• What do you want to sell. If you can not articulate what it is, how can you offer convincing them or people from buying it?
• Who is your target market is. research need not be complicated. Just talk with potential customers or contacts in the industry, is basic research.
• What are your customers' needs. You can offer what you want, but you will not make money if no one is willing to buy it.
• how to operate going. You can find the best concept ever have, but it will not work if you do not know how you're going to your product or service at a reasonable price and to your customers. is to produce
• get how much money you need. Bankers and investors a kind of business plan required, whether it is a "traditional" plan or a slim proposal. And they will demand accounts and a good credit rating to back it up.

Think. About the purpose and audience of your plan Some programs require comprehensive plans; some require less. And if the plan is simple for yourself, then decide how much work you have to put into it.

How much flexibility you have depends on how much time, money and support you have. You must be open to change and adaptable, but you need to strategic about how you do it.

It's great to be able to take over the meandering path to a successful business. But without a plan, many entrepreneurs tend through several failed attempts to go before the big hit.

, which shows that not to write a plan is not a new idea. It's just a good repositioning. The lean concept (derived from the Toyota Production System) is at least 15 years old.

A plan that you do not limit, unless you get connected with him. A plan is a road map, a lay of the land, and you can always choose to take a different path. But at least you know where you have been and in what general direction you are traveling.

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