Gone are the days where food carts were all about hot dogs and pretzels. From Souvlaki sum, BC roads are dim wait filled with vendors to expand your palette. Thanks to the growing foodie culture and the desire for a quick, inexpensive and delicious food, food trucks have become a hot business option for savvy culinary entrepreneurs. And a restaurant on four wheels, start location without the necessity of a permanent brick and mortar, an affordable and viable option for many entrepreneurs. But just because you can cook, does not mean you should run a food truck. As any small business - it's not just about Kebabs grilling and packaging Burritos -. are there the marketing, accounting and management of employees contemplated
So, before you take the plunge and try the next culinary performance ever on four wheels, here are the nine most important things you must consider , in addition to the local laws and regulations: to develop a strong brand
1)
so much competition out there, not only from other food trucks, but also other restaurants, the one thing you will be set before the game, is a strong brand can identify your customers. Apart from your menu, think about what you apart from your competition and sell.
If you ever visit Tofino, you will quickly discover a local secret: a small food truck right off the highway, the amazing fresh fish sold tacos. The company, which Tacofino has now expanded their business on the streets of Vancouver and the truck painted with the Virgin de Guadelupe a taco holds, is easily recognizable to all who visited the original truck in Tofino.
your plans may be small, but you should be able to expand your business in the future franchise or, it is important that all of the truck design to your logo on your social media pages has a strong and coherent brand.
2) It's the little things that count
Every little thing helps. The dcor, the menus ,, uniforms and signage all contribute to your enjoyment of a restaurant and the same goes for a food truck. You want your customers to experience unforgettable and exciting. No matter how good the food is, if you are not memorable, your customers will not be returned. [c1]
Check out the juice truck in the Gastown area of Vancouver. Everything, from the skirts of the cups to napkins and even the pumpkins at Halloween have it their iconic branding.
3) Embrace Social Media
Social media is becoming increasingly important to food cart vendors, since it is often the most important way that customers can track your location on a given day. Apps like Eat St. and Street Food app you have the opportunity to offer a place to check in and share customer reviews with the world. Many food companies have car it one step further and developed their own app, allowing customers to order their food for pick up.
Like any other business, it is also a way to interact with your customers and advertise daily specials. And the best thing about this type of interaction that it's free.
4) Find an angle
Find something unique that differentiates your business from the rest and your customers will follow you everywhere. A classic example is Mama's Grilled Cheese Truck in Vancouver. The simple grilled cheese sandwich is now on sourdough, marbled rye, be ordered with Havarati cheese or lactose-free cheese, with meatloaf or caramelised apple. Who grilled cheese would have thought could be so interesting?
If you find an angle no one else has come, you can statements like "one and only" add and "best selling" to your marketing to attract more attention.
5) Your truck is not a hobby
you still need to manage your business like a normal restaurant. Make sure that you manage the size of the portions they serve and the cost of food you sourcing. Although you can be better your margins as a permanent brick and mortar location, you still need to keep control of your costs. As with any start-up company, it is important to build a strong foundation for your business at the top from which you develop your customer base and build your reputation.
6) Keep it Simple
[1945009Halten] your ingredients simple, so you can buy in bulk and menu items which can be easily assembled. And offer variations on the menu items. The sale of a Burrito? Sell it with the same tortillas, salsa, beans, etc., and provide different kinds of meat. It will not only sell to provide time in the courts, but you will also save money.7) Prepare for disorders
can not be at a fixed location cause challenges keeps food fresh and heat settings with cooking appliances. If it is a busy Wednesday at noon, and you have to wait a line up for your delicious food and the generator fails - how will you turn away a customer service disaster?
disaster planning should not be about earthquakes and snowstorms. Go through scenarios like losing power to have a gas leak, runs from products or engine damage and put back-up procedures.
8) Budget for Bad Weather
We are in BC, after all. Rain, wind and snow can all spell a decline in foot traffic on a normally busy street. It is important for these slow days in your forecast to budget. You know your environment and it can be kind of weather, it is prone to use this knowledge to predict how many slow days a year do you expect to have plan and make this your business.
9) Think beyond the truck
in order to combat the effects of which have slow days on your income, think outside the truck. Could you in the office or party service? Could you offer gift cards or brand? These are not only generate additional revenue streams, but are excellent advertising opportunities for your business.
Want to learn more about a food cart business start?
Join Small Business BC, the city of Vancouver and Vancity more about the process for a street food market approval of the application to find out and kick start your food cart business
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