Although e-commerce as a relatively new trend may seem - it is not. The world was now to purchase products online for decades. While certain customers yet another level of comfort have "buy" between pressing the button entered compared to a physical store to person, is a big part of the purchase decision down to price point, delivery and the availability of information about the product.
7 Tips to the right products you select
- Comfort prices. Everyone has their own level comfort when shopping online. Often, the price is lower, the more comfortable to buy the customer about the product. However, if they buy an unknown element more than 1,000 $ fixed, want to speak more to a sales representative of the customer. So if you are planning to high-priced products to sell, you must ensure that your margin is large enough to justify any pre-sales support to your customers.
- MAP prices. Some manufacturers is given a minimum price (MAP) set for their products. That is, they need you their product at or above a certain level to price. Depending on the product, it could be a positive or negative. If your closest competitor is a big box retailer, MAP price will benefit as they will not be able to lower prices to offer than you. Instead, you have to compete on customer service and delivery. If your tactics a high volume and low price products to sell, this pricing will not benefit.
- marketing potential. Think of the target market for each product and how it to market. Able Become his blog on other websites able to host? Can you run campaigns with online communities? Are there forums that can give you advice and links to your products? Can you can be online advertising run on social platforms? How will your target audience?
- reach Several accessories. As a general rule, inexpensive accessories have higher margins than high-priced products. For example, in the PET industry, food margins has limited while accessories like collars, leashes and toys have a high percentage margin. It is therefore to choose high-priced products with lots of accessories, a good sales tactics. Once your client committed $ 0 on an item to be spending them think twice about not spending the odd $ 10 here or there 20 $ for accessories.
- limited versions. The best sales pitch for online sales is information rich, forming each of your products applicable heavy content, whether the so taking this time and energy the product list, reviews, blogs and instructional videos. If you sell products, which are updated with new models every six months or a year, you need to reduce a short life and your margins with the mountain of work creates every new product your content.
- Not available locally. British Columbia is made up of many different communities and backgrounds. Whether you have moved from Ontario or from Japan, there is probably something that you miss from home. If your business plan to focus on the local market to analyze, to discover these communities what they can not find in their local stores. If a person can not find something, they are likely to turn to Google that your waste could in the shipping business.
- S is maller better. Think about how you get your products to your customers. Shipping is expensive, and it is a cost that many customers expect you to swallow as a trader, so they. With free shipping The smaller your product is, the lower the shipping costs and less impact on your margins.
Whether your business is online or offline, a profitable niche choice is not easy. Balance your knowledge of products, size margins and shipping requirements can be a complicated puzzle. But by your market research and creating a solid business plan completion, you can complexity and reducing on your way shipping success to fall.
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