sports metaphors are often used in business. It had run a home. You have to go the distance. Come fight out or come out swinging. You get the picture. But there are many lessons that can be learned from the sport, beyond the clichés.
come with Super Bowl Sunday, let some of the most important lessons, take a look at that can be learned from the event.
1. Win!
is Let's face it, who do not go to plan Seahawks game. In fact, four minutes from the end of the game, it seemed like our US neighbors would turn the projections on the head and lose the game. But Russell Wilson made it possible to create a magical comeback to win the game and take the Seahawks to the Super Bowl. What does that tell us? achieve your goals, you make the winner. It does not matter how you got there. The most notable company receives the lion's share of the market, while the rest are fighting over the scraps. To remarkable not mean that you are the biggest business, it means only the best. Tony Hseih, CEO of Zappos decided early on that his main business focus would not be customer service sales. It was a big risk for a company, which failed to cover their costs and struggling to compete with its competitors, but it was a bet that paid multiples. Find your niche market and become a winner!
2. Be ready prepared for anything
When Wilson knows, timing is everything. It does not take more than 60 seconds until the fate of the game to change completely. And once this tide is turning your team must be prepared to do everything in their power to enforce and win. Ahead key planning for any company is whether it is seasonal marketing, an opportunity to buy with another company or the potential or merge outsource some of your operations, you must be willing and you have to be decisive. Create a variety of what-if scenarios and plan your attack with the flexibility built to give you react to opportunities as they come.
3. Put it your star performers in the Spotlight
This Sunday no chance that the all-star quarterback will be benched for the biggest game of the year. You will be pushed into the spotlight with high expectations. So why not do the same with the best quarterbacks. Whether you have an awesome seller, can inspire a chamber of commerce or a social media maven, who find a Meetup group one or two things an opportunity could teach for them to spread their wings. Their belief in them boost their confidence and provides a great opportunity for your branding and corporate culture in order to demonstrate different types of audiences.
4. Exploit Endorsements
Inspire by Under Armour. You may have noticed the Under Armour logo on all football players of the transition. It is the brand of choice for many athletes. The logo placement may not be great, but the implicit endorsement of their product can be a big influencers on their target market.
It's time to find your own notes. You may speak your products and be about it or your local sports teams through Blogger wear with your own brand clothing. Third endorsements can be a great opportunity for marketing your business to new and potential customers.
5. Think outside the box.
football cup of tea is not for everyone. But the Super Bowl is not just about football. It's about the commercials during the breaks, the marketing world intrigue. It's about the halftime show that appeals to music and festive fans. It is about the power and part of something, the whole continent observed. The lesson here is that even though it's good to be accessible to your core market.
Sometimes it's good to think alternative products or services that will attract a new audience and a whole, which can bring your business money.
if you see only the Super Bowl to know if you have won the office pool, or you want to see the game and arguing with the referees, the broad appeal Super Bowl and unparalleled success holds valuable lessons for every small business owner.
Now let us know what you are small business for the big game does! Tweet us at @smallbusinessbc
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